If you’re not already using a creative brief, I have great news for you. Your writing life is about to…
I was fortunate to attend this past weekend’s celebration of life for Dede Ginter, Ginter Associates. Dede was a legend…
On Wednesday, Aug. 1, 1990, I took the plunge and opened Westcott Communications. I had a few years of nonprofit…
Fullerton College graduate Tania Rangel continues her journalism studies at Cal State Long Beach. I announce with the greatest pleasure…
Determine Your Purpose — Why are you doing a newsletter? Sure, it’s an excellent way to stay in contact…